The Halo Effect

It’s not honest.

It appears every thing claims to be <one thing one thing> gold. Oil is black gold. Melted cheese is liquid gold. There’s even purple gold, a tomato firm.

It’s simply not honest!

It looks like a one-way road. They get to make use of (with out paying!) the nice title of gold, however gold will get nothing from them. How would you even say it? Gold is metallic petroleum? Or treasured pasta sauce?

One Gold to Rule Them All

Talking of treasured, gold will ceaselessly be tarnished by that evil previous creature in Lord of the Rings, who lusted for it in a most unseemly method.

We’re talking, after all, about Lord Denethor who mentioned he would solely use it within the “utmost finish of want.” Denethor is a fictional character, however he gave this concept to many individuals who now view gold this manner.

Oh, yeah, after all Gollum additionally tarred gold together with his evil brush. He consistently hissed about, “my treasured!”

We’re getting nearer to the center of the matter.

Supreme Gold Bar

The stoners are calling marijuana—its correct road slang is “weed”— inexperienced gold! The nerve! Gold has developed its repute for 1000’s of years as a sober metallic. And these people who smoke come alongside and expropriate the title for a hallucinogenic plant that grows in jungles.

Virtually as unhealthy, some foodie—what do they learn about treasured metals anyhow?!—expropriated the title of our favourite yellow metallic. They name their cocoa powder brown gold!

Bitcoin as Digital Gold

And this brings us to the crux. Bitcoin is marketed as digital gold. How insulting! We don’t attempt to name gold analog bitcoin…


Yeah, why not?!

It’s time to show the tables, and the tide. To flip this factor on its head. To get the cart earlier than the horse. To hit the hammer in your head, with a nail. To set this story crooked. To knock the park out of the ball. Why can’t we capitalize on their good title?

Positive, digital gold has solely been round, what, 13 years? That’s much less way back than the worldwide monetary disaster (we confer with the one earlier than the final one which was as a result of Covid).

So it’s solely seen two panics and no recessions but. However anyhow, it’s younger, it’s hip, all of the cool youngsters are doing it. And we should always crash their occasion, smoke their—nicely you get the thought.

It’s Time for Gold to Rebrand

Gold is …

… drum roll please …

*Ta Da!*

“Analog Bitcoin”

That is how we’ll leverage bitcoin’s glorious repute for stability volatility!

You’re welcome.


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